In a groundbreaking move that is set to redefine the landscape of New York’s horse racing industry, the New York Racing Association (NYRA) and Rivers Casino and Resort have announced a partnership that aims to revolutionize the way fans experience the sport of kings.
The partnership, which was announced at a press conference at the prestigious Saratoga Race Course, will see Rivers Casino and Resort become the official casino and gaming partner of NYRA. This means that fans will now be able to enjoy a seamless and integrated gaming experience both at the track and online, with exclusive promotions and offers available to those who visit Rivers Casino and Resort in Schenectady.
“We are thrilled to announce this partnership with Rivers Casino and Resort,” said Dave O’Rourke, CEO and President of NYRA. “This collaboration will allow us to tap into new audiences and provide our fans with an unparalleled gaming experience like never before.”
One of the key aspects of the partnership is the introduction of a state-of-the-art mobile betting app, which will allow fans to place bets on their favorite horses and races from the comfort of their own home. This app will integrate seamlessly with the Rivers Casino and Resort platform, offering fans an immersive and interactive gaming experience that has never been seen before in the horse racing industry.
In addition to the technological advancements, the partnership will also see an increase in live racing events held at the Saratoga Race Course, with Rivers Casino and Resort sponsoring several key races throughout the year. This commitment to boosting the profile of horse racing in New York is set to draw in new fans and bring the sport to a whole new level of popularity.
“We are excited to be partnering with NYRA to bring the thrill of horse racing to our customers at Rivers Casino and Resort,” said Justin Moore, CEO of Rivers Casino and Resort. “The integration of our gaming platform with the NYRA experience will offer fans a whole new way to enjoy the sport, and we can’t wait to see the impact this partnership will have on the industry.”
As the partnership between NYRA and Rivers Casino and Resort continues to grow, fans can expect to see even more innovative and exciting developments that will enhance their overall gaming experience. With a focus on technology, entertainment, and customer experience, this collaboration is set to reshape the future of horse racing in New York and beyond.