Hard Rock International and Royal Caribbean International have announced a groundbreaking partnership that will revolutionize the loyalty program landscape for travelers.
The two iconic brands have joined forces to create a unique loyalty program that will offer exclusive benefits and rewards for guests who frequent both Hard Rock Hotels and Royal Caribbean cruise ships.
This new program, aptly named “Rock the Seas,” will allow members to earn points and special perks when they stay at Hard Rock Hotels and when they book a Royal Caribbean cruise. This means that guests can now seamlessly transition from a rockstar experience at one of Hard Rock’s luxurious properties to a thrilling adventure at sea with Royal Caribbean, all while reaping the rewards of their loyalty.
In a statement announcing the partnership, Jon Lucas, Chief Operating Officer of Hard Rock International, expressed his excitement about the collaboration, saying, “We are thrilled to partner with Royal Caribbean to offer our guests a new and innovative way to enjoy the best of both worlds. We are confident that ‘Rock the Seas’ will redefine the loyalty program experience and provide our members with unparalleled benefits and rewards.”
Similarly, Michael Bayley, President and CEO of Royal Caribbean International, shared his enthusiasm for the partnership, stating, “We are always looking for new ways to enhance the guest experience and provide added value to our loyal passengers. By teaming up with Hard Rock, we are able to offer an exciting new loyalty program that combines the thrill of staying at a world-class hotel with the adventure of cruising the high seas.”
Members of the “Rock the Seas” loyalty program can look forward to a wide range of benefits, including exclusive discounts on room rates at Hard Rock Hotels, complimentary upgrades on Royal Caribbean cruises, and special access to VIP events and experiences. Additionally, members will have the opportunity to earn bonus points and redeem rewards for free stays, onboard credit, and more.
To celebrate the launch of the program, Hard Rock and Royal Caribbean are offering a limited-time promotion for guests who sign up early. New members who enroll in the loyalty program within the first month will receive a bonus of 1,000 points, which can be used towards their next stay or cruise.
With its innovative approach to loyalty rewards and its commitment to providing exceptional guest experiences, the “Rock the Seas” program is set to become a game-changer in the travel industry. Hard Rock and Royal Caribbean are confident that this partnership will attract a new wave of loyal travelers who are looking for unforgettable adventures and exclusive perks.