Hard Rock International has announced a groundbreaking new partnership with Royal Caribbean International and Celebrity Cruises that will bring the iconic brand’s signature entertainment and gaming offerings to select cruise ships in their fleets.
The partnership, which was officially unveiled at a press conference in Miami last week, will see Hard Rock establishing its first-ever on-board casinos on several Royal Caribbean and Celebrity ships, providing passengers with a unique and immersive gaming experience at sea.
“We are thrilled to be joining forces with two of the most respected names in the travel industry to bring the Hard Rock experience to the high seas,” said Jim Allen, Chairman and CEO of Hard Rock International. “This partnership represents a significant step forward for our brand as we continue to expand into new markets and create unforgettable experiences for our guests.”
As part of the collaboration, Hard Rock will design and operate state-of-the-art casinos on Royal Caribbean’s Oasis and Quantum-class ships, as well as select Celebrity ships, offering a wide range of popular table games, slot machines, and other gaming options. The casinos will feature the brand’s signature rock n’ roll theme, with live music, entertainment, and special events to enhance the overall guest experience.
In addition to the on-board casinos, Hard Rock will also be rolling out its award-winning Rock Spa concept on Royal Caribbean’s Harmony of the Seas and Anthem of the Seas, as well as one of Celebrity’s newest ships, the Celebrity Edge. The Rock Spa will offer guests a range of relaxing treatments and therapies, as well as a full-service salon and fitness center.
“This partnership with Hard Rock is a natural fit for us as we continue to innovate and elevate the onboard experience for our guests,” said Richard Fain, Chairman and CEO of Royal Caribbean Cruises Ltd. “We are excited to bring the energy and excitement of the Hard Rock brand to our ships, providing our passengers with a truly unique and memorable vacation experience.”
The first Hard Rock casino is set to debut on Royal Caribbean’s Oasis of the Seas in early 2020, followed by installations on other select ships in the coming months. With its world-class entertainment, gaming, and dining options, the collaboration between Hard Rock, Royal Caribbean, and Celebrity promises to set a new standard for luxury cruising and redefine the guest experience at sea.