Royal Caribbean International and Celebrity Cruises have announced a groundbreaking partnership with Hard Rock Hotel & Casino, a move that is set to revolutionize the travel and hospitality industry.
The partnership, set to launch in 2022, will see guests of Royal Caribbean and Celebrity Cruises being able to earn Hard Rock Rewards points while on their cruise vacations, and redeem them for exclusive perks and benefits at the world-renowned Hard Rock Hotel & Casino locations around the globe.
This strategic alliance between the three companies aims to enhance the overall guest experience and provide travelers with unrivaled rewards and incentives, combining the best of both the cruise and casino industries.
“We are thrilled to partner with Hard Rock Hotel & Casino to offer our guests even more opportunities to earn rewards and benefits during their cruise vacations,” said Michael Bayley, President and CEO of Royal Caribbean International. “This partnership underscores our ongoing commitment to providing our guests with unique and innovative experiences both on land and at sea.”
Guests of Royal Caribbean and Celebrity Cruises will be able to sign up for the Hard Rock Rewards program, which will allow them to earn points for various activities while on board the cruise ships, such as dining at specialty restaurants, booking shore excursions, and participating in onboard activities and events.
Once enough points are accumulated, guests can redeem them for a wide range of exclusive rewards at participating Hard Rock Hotel & Casino locations, including complimentary room upgrades, dining credits, spa treatments, and VIP access to concerts and events.
“We are excited to join forces with Royal Caribbean and Celebrity Cruises to offer our loyal guests even more ways to earn and redeem rewards,” said John Caparella, CEO of Hard Rock Hotel & Casino. “This partnership represents a unique opportunity to enhance the guest experience and create lasting memories for travelers around the world.”
The partnership between Royal Caribbean, Celebrity Cruises, and Hard Rock Hotel & Casino is set to redefine the travel and hospitality industry, offering guests unprecedented access to exclusive rewards and benefits both on land and at sea. With this innovative collaboration, travelers can look forward to experiencing the best of both worlds – the thrill of a cruise vacation combined with the excitement of a world-class casino resort.