In an effort to appeal to a younger demographic and expand its global reach, MGM Resorts International is making significant changes to its growth strategy. The Las Vegas-based casino and hospitality giant recently announced that it will be focusing on attracting younger customers and expanding its presence in international markets.
MGM Resorts has long been known for its luxurious properties in Las Vegas, including the iconic Bellagio and MGM Grand. However, the company is now shifting its focus to appeal to a younger generation of travelers who are seeking authentic experiences and unique destinations.
According to MGM Resorts CEO Bill Hornbuckle, the company’s new growth strategy will involve developing more “experiential” offerings that cater to the interests and preferences of younger travelers. This could include expanding its entertainment and nightlife offerings, as well as creating more interactive and immersive experiences for guests.
Additionally, MGM Resorts has signaled its intention to expand its presence in international markets, where there is significant growth potential. The company already has a strong presence in Macau, the world’s largest gambling hub, and has been eyeing opportunities in Japan, where casino gambling was legalized in 2018.
MGM Resorts has also been investing in technology and innovation to enhance the guest experience and stay competitive in a rapidly evolving industry. This includes the development of mobile apps and digital platforms that allow guests to personalize their stay and access a wide range of services and amenities.
Overall, MGM Resorts’ emphasis on a youth movement and international expansion is part of a broader effort to stay ahead of the curve in an increasingly competitive market. By focusing on the interests and preferences of younger travelers and expanding its presence in key international markets, the company is positioning itself for long-term success and growth.