Josep Jover, a talented young creative from Barcelona, is making waves in the advertising industry with his unique insights and experiences at the prestigious Creative LIAisons program. In his latest diary entry, Jover shares his adventures in shadow judging, golfing, encountering giant pumpkins, and even losing some money at the casino.
Shadow judging is an important part of the Creative LIAisons program, where participants have the opportunity to participate in the judging process of the prestigious LIA Awards. Jover describes the experience as both intimidating and enlightening, as he got to see firsthand the criteria and discussions that go into selecting the best work in the industry. He notes that it was a valuable learning experience that gave him a deeper understanding of what makes great advertising.
After a day of intense judging, Jover and his fellow creatives decided to unwind with a round of golf. Despite his lack of experience on the course, Jover found the game to be a welcome break from the pressures of the industry. He even managed to hit a few good shots, much to his surprise and delight.
But the highlight of Jover’s diary entry came when he stumbled upon a local pumpkin festival during his time in Las Vegas. He describes seeing giant pumpkins that weighed hundreds of pounds, marveling at the creativity and dedication of the growers. Jover was inspired by the festival and has already started brainstorming ideas for a pumpkin-themed advertising campaign.
However, not everything was sunshine and rainbows for Jover during his time in Vegas. He admits to getting caught up in the excitement of the city and losing a bit of money at the casino. Despite the setback, Jover remains optimistic and sees it as a valuable lesson in self-control and responsibility.
Overall, Jover’s Creative LIAisons Diary #3 is a captivating glimpse into the life of a young creative navigating the highs and lows of the advertising industry. His unique perspective and candid storytelling make for an engaging read, and it’s clear that Jover has a bright future ahead in the world of advertising.