In an effort to support Breast Cancer Awareness Month, Chumash Casino Resort in Santa Ynez Valley has announced the return of their highly anticipated ‘Project Pink’ initiative.
Throughout the month of October, the renowned resort will be dedicated to raising awareness and funds for breast cancer research, prevention, and treatment. This year, Chumash Casino Resort is partnering with local organizations and charities to create an even more impactful campaign.
‘Project Pink’ will feature a variety of special events and promotions designed to engage both guests and employees in the fight against breast cancer. One key highlight of the month-long initiative will be the creation of a dedicated ‘pink zone’ within the casino, where guests can make donations and participate in various activities to show their support.
Additionally, Chumash Casino Resort will be hosting a series of themed events and fundraisers, including a pink-themed cocktail night, a charity poker tournament, and a special ‘pink ribbon’ slot game with proceeds going towards breast cancer research.
In a statement, Chumash Casino Resort General Manager, Nicole Zuchowski, expressed her excitement for the return of ‘Project Pink’ and emphasized the importance of supporting those affected by breast cancer. “Breast cancer is a cause that is close to our hearts, and we are proud to once again use our platform to raise awareness and funds for this crucial issue,” she said.
Furthermore, Chumash Casino Resort will be donating a percentage of revenue from select casino games and amenities to breast cancer charities throughout the month of October. The resort is also encouraging guests to show their support by wearing pink and sharing their experiences on social media using the hashtag #ChumashGoesPink.
Overall, ‘Project Pink’ promises to be a powerful and meaningful initiative that will make a real difference in the lives of those affected by breast cancer. With the combined efforts of Chumash Casino Resort, its guests, and the local community, this year’s Breast Cancer Awareness Month is set to be the most impactful yet.