In recent years, the rise of online gambling in New Jersey has sparked much debate about its impact on the state’s traditional brick-and-mortar casinos. With the legalization of iGaming in 2013, many believed that online gambling would serve as a substitute for physical casinos, potentially threatening the livelihood of Atlantic City’s iconic establishments. However, a recent study conducted by Play NJ has revealed that iGaming is not a substitute for Atlantic City casinos, but rather a complementary form of gambling that attracts a different demographic of players.
According to the study, online gambling in New Jersey has actually helped to boost the overall revenue of the state’s casinos. While some feared that iGaming would cannibalize the existing market, the study found that online players are often a separate group of individuals who may not have visited a physical casino otherwise. In fact, the study showed that nearly 30% of online gamblers had not visited a casino in the past year, indicating that iGaming is helping to draw in new customers rather than steal them away from traditional casinos.
Furthermore, the study revealed that online gambling is particularly popular among younger players, with nearly 60% of online gamblers falling into the millennial age group. This demographic is key for the future success of the gambling industry, as younger players are more likely to embrace new forms of technology and entertainment. By offering online gambling options, Atlantic City casinos are able to tap into this younger demographic and secure a foothold in the competitive gambling market.
In addition, the study found that online gambling has the potential to attract players from outside of New Jersey, helping to boost tourism and bringing in new revenue to the state. With online gambling, players can enjoy their favorite casino games from the comfort of their own homes, making it easier for out-of-state visitors to participate in the action. This increased accessibility is a win-win for both players and casinos, as it allows for greater convenience and flexibility in the gambling experience.
Overall, the Play NJ study has confirmed that iGaming is not a substitute for Atlantic City casinos, but rather a valuable tool for attracting new players, targeting younger demographics, and expanding the reach of the state’s gambling industry. By embracing online gambling as a complementary form of entertainment, Atlantic City casinos are able to stay competitive in an ever-evolving market and provide a diverse range of options for players to enjoy. As the gambling industry continues to evolve, it is clear that iGaming will play a crucial role in shaping the future of Atlantic City’s iconic casinos.