In a groundbreaking move, Google announced an update to its gambling and games policy in Brazil that will have far-reaching implications for online gaming operators. The tech giant issued a statement outlining the changes, which are aimed at cracking down on unregulated gambling activities and promoting responsible gaming practices.
The new policy, which will take effect immediately, prohibits online gambling companies from advertising or promoting their services through Google Ads in Brazil. This means that operators will no longer be able to use Google’s extensive advertising network to reach potential customers in the country. In addition, the policy also restricts the promotion of gambling-related content on Google Play Store apps, including games that feature betting or wagering elements.
The decision to update the gambling and games policy in Brazil comes in response to growing concerns about the proliferation of unregulated gambling in the country. According to Google, the move is part of its commitment to promoting a safe and responsible online environment for users, particularly in regions where gambling regulations are lax or nonexistent.
While the updated policy will undoubtedly have an impact on online gambling operators in Brazil, it is also expected to benefit consumers by reducing their exposure to potentially harmful or deceptive gambling practices. By limiting the promotion of gambling-related content on its platforms, Google is taking a proactive stance on protecting vulnerable individuals from the negative effects of excessive gambling.
In response to the policy changes, XM, one of the largest online gaming operators in Brazil, has released a statement expressing its support for Google’s efforts to promote responsible gaming. The company has pledged to comply with the new policy and to work closely with Google to ensure that its advertising practices are in line with the new guidelines.
Overall, the update to Google’s gambling and games policy in Brazil represents a significant step forward in the fight against unregulated and irresponsible gambling practices. By taking a stand against the promotion of gambling-related content, Google is sending a clear message that it is committed to creating a safe and secure online environment for all users, regardless of their location.