In what can only be described as a truly remarkable turnaround, New Jersey’s casino and iGaming market experienced a resurgence in August, exceeding all expectations and continuing its strong momentum from the previous month.
According to data released by the New Jersey Division of Gaming Enforcement, the state’s nine casinos reported total gaming revenue of $428 million in August, representing an impressive 24.4% increase compared to the same period last year. This figure also marks the third consecutive month of year-over-year increases for the industry, highlighting the market’s ongoing recovery following the devastating impact of the COVID-19 pandemic.
Leading the charge in August was the iGaming sector, which saw a staggering 148.9% jump in revenue to $99 million compared to August 2020. This remarkable growth is largely attributed to the continued popularity of online casino games and sports betting, which have become increasingly preferred by consumers due to their convenience and accessibility.
In addition, the state’s brick-and-mortar casinos experienced substantial gains in August, with total gaming revenue reaching $329 million, a 13.5% increase compared to the same period last year. This growth can be credited to the return of in-person gambling activities and events, as well as the implementation of strict health and safety protocols to ensure the well-being of patrons and staff.
One of the standout performers in August was the Borgata Hotel Casino & Spa, which reported total gaming revenue of $93 million, a significant 29% increase compared to August 2020. This surge in revenue can be attributed to the property’s robust marketing campaigns, innovative promotions, and diverse entertainment offerings that have resonated with guests and helped drive foot traffic to the casino.
Overall, the strong performance of New Jersey’s casino and iGaming market in August is a testament to the industry’s resilience and adaptability in the face of unprecedented challenges. With continued investments in technology, marketing, and customer engagement, the state’s gaming operators are well-positioned to capitalize on the growing demand for online and in-person gambling experiences and further solidify their position as leaders in the industry.