Boyd Gaming Corporation, a leading casino operator based in Las Vegas, has recently announced a major acquisition in the online gambling industry. The company has purchased Resorts Digital, an online gambling operation that is part of the Resorts Casino Hotel in Atlantic City, New Jersey.
The acquisition of Resorts Digital marks Boyd Gaming’s entry into the rapidly growing online gambling market. With the legalization of online gambling in several states across the country, Boyd Gaming sees this move as a strategic opportunity to expand its presence in the digital gaming space.
The deal, which is reportedly worth millions of dollars, includes the acquisition of the Resorts Digital brand, technology platform, and customer database. Boyd Gaming plans to integrate these assets into its existing online gambling operations, which include the popular B Connected online casino and sports betting platform.
In a statement, Keith Smith, President and CEO of Boyd Gaming, expressed his excitement about the acquisition. “We are thrilled to add Resorts Digital to our portfolio of online gambling assets,” said Smith. “With the strong brand recognition of Resorts Casino Hotel and the innovative technology platform of Resorts Digital, we believe this acquisition will further enhance our position in the rapidly evolving online gambling market.”
The acquisition of Resorts Digital comes at a time when Boyd Gaming is looking to diversify its revenue streams in response to the challenges facing the traditional casino industry. With the COVID-19 pandemic causing a significant decline in revenue for land-based casinos, many operators have turned to online gambling as a way to generate additional income.
Boyd Gaming’s acquisition of Resorts Digital is expected to solidify the company’s position as a major player in the online gambling industry. By leveraging the brand recognition and technology platform of Resorts Digital, Boyd Gaming aims to attract a larger customer base and increase its market share in key states where online gambling is legal.
Industry analysts have reacted positively to the news, citing Boyd Gaming’s track record of success in the casino industry and its strong financial position as factors that will enable the company to succeed in the online gambling market. With the acquisition of Resorts Digital, Boyd Gaming is well-positioned to capitalize on the growing demand for online gambling services and expand its digital gaming footprint in the years to come.