In a bold move to further solidify its presence in the rapidly expanding sports betting market, DraftKings’ parent company has injected an additional $5 million into a campaign aimed at legalizing sports betting in Missouri.
The campaign, spearheaded by the DraftKings parent company, hopes to persuade state lawmakers to pass legislation that would allow for the regulation and taxation of sports betting within the state. With states across the country moving to legalize sports betting in the wake of a landmark Supreme Court decision in 2018, Missouri is seen as a key battleground in the fight to expand the industry.
The infusion of funds from DraftKings’ parent company comes as the campaign ramps up its efforts to drum up support among legislators and the general public. The money will be used to fund a high-profile advertising campaign, as well as to hire additional lobbyists and consultants to help sway key decision-makers in Jefferson City.
“We believe that Missouri is a prime candidate for legalized sports betting, and we are committed to doing everything in our power to make that a reality,” said a spokesperson for the DraftKings parent company. “Our investment in this campaign is a testament to our belief in the potential of the Missouri market and our dedication to expanding access to sports betting in the state.”
The campaign faces stiff opposition from some lawmakers and anti-gambling groups, who argue that legalizing sports betting could lead to an increase in problem gambling and other negative social consequences. However, proponents of legalization point to the potential tax revenue and economic benefits that come with a regulated sports betting industry.
If successful, the campaign could pave the way for Missouri to join a growing number of states that have embraced sports betting as a legitimate form of entertainment and revenue generation. With the backing of a major player like DraftKings’ parent company, the campaign appears poised to make a strong push for legalization in the coming months.
As the battle for sports betting legalization heats up in Missouri, all eyes will be on the DraftKings parent company and its allies as they seek to advance their agenda and shape the future of the state’s gambling landscape.
