India’s leading gaming and sports media company, Nazara Technologies, has announced a massive investment of Rs 982 crore in the parent company of popular online poker platform PokerBaazi. This move is aimed at boosting Nazara’s presence in the rapidly growing skill gaming market in India.
The investment will see Nazara acquiring a majority stake in Baazi Games, the parent company of PokerBaazi. This strategic partnership will not only strengthen Nazara’s position in the skill gaming space but also enhance its overall gaming portfolio.
Speaking about the investment, Nitish Mittersain, Founder and Managing Director of Nazara Technologies, said, “We are excited to partner with Baazi Games and believe that this investment will further accelerate our growth in the skill gaming sector. PokerBaazi has established itself as a leading online poker platform in India, and we see great potential in leveraging its expertise and technology to enhance our offerings.”
PokerBaazi, founded in 2014, has emerged as one of the most popular online poker platforms in India, attracting a large and loyal user base. The platform offers a wide range of poker games and tournaments, catering to both casual players and seasoned pros.
With this investment, Nazara Technologies aims to tap into the growing popularity of online skill-based games in India. The skill gaming market in the country has witnessed exponential growth in recent years, driven by increasing smartphone penetration, affordable data plans, and a growing appetite for competitive gaming.
The investment in Baazi Games is part of Nazara’s broader strategy to expand its presence in the skill gaming segment. The company has been actively investing in and acquiring gaming startups across various verticals, including esports, fantasy sports, and casual games.
Nazara Technologies, founded in 2000, has established itself as a dominant player in the Indian gaming industry. The company operates in over 61 countries and has partnerships with leading gaming companies worldwide.
The Rs 982 crore investment in Baazi Games is expected to be a game-changer for Nazara Technologies, consolidating its position as a leading player in the skill gaming market. This strategic partnership is set to drive growth and innovation in the Indian gaming industry, offering players a diverse and engaging gaming experience.