Google Ads has announced that it is tightening its rules on gambling certification recertification in order to provide a safer online environment for users. The new rules, which go into effect on June 30th, will require gambling advertisers to provide additional documentation and meet stricter criteria in order to maintain their certification status.
Under the new rules, gambling advertisers will need to submit documentation confirming their compliance with all local laws and regulations related to online gambling. This includes providing proof of their licensing and certification from relevant regulatory bodies, as well as demonstrating that they have effective responsible gambling measures in place to protect users.
In addition, gambling advertisers will be required to undergo a more rigorous recertification process every six months in order to ensure ongoing compliance with Google Ads policies. This process will involve a thorough review of the advertiser’s website and advertising practices to ensure that they continue to meet Google’s standards for transparency and user safety.
According to Google Ads, the tightened rules are part of a broader effort to crack down on illegal gambling activities and protect vulnerable users from potential harm. By raising the bar for certification and recertification, the company hopes to create a more trustworthy and secure online advertising ecosystem for all users.
The announcement comes amid growing concerns about the impact of online gambling on vulnerable populations, particularly during the COVID-19 pandemic when more people are turning to online gambling as a form of entertainment. By enforcing stricter rules on gambling advertising, Google Ads aims to mitigate the risks associated with problem gambling and promote responsible advertising practices within the industry.
Industry experts have praised Google Ads for taking a proactive approach to regulating gambling advertising and commend the company for prioritizing user safety and compliance with local laws. As online gambling continues to grow in popularity, it is essential for platforms like Google Ads to uphold high standards of responsibility and transparency in order to protect users and maintain the integrity of their advertising ecosystem.
Overall, the new rules on gambling certification recertification represent a significant step forward in Google Ads’ efforts to promote responsible advertising practices and safeguard users from potential harm. By raising the bar for certification and recertification, the company is setting a positive example for other platforms in the industry and demonstrating its commitment to creating a safer online environment for all users.
