Live! Casino has issued an apology after a billboard advertising an upcoming Bruce Springsteen concert in Philadelphia featured a glaring misspelling of the rock legend’s name.
The billboard, located just outside of the Live! Casino in South Philadelphia, read “Join us for Bruce Springsteen at the Live! Casino,” with Springsteen’s last name spelled as “Springstreen.” The error quickly caught the attention of fans and passersby, sparking widespread ridicule and criticism on social media.
In a statement released on Friday, Live! Casino acknowledged the mistake and expressed regret for the oversight. “We sincerely apologize for the misspelling of Bruce Springsteen’s name on our billboard advertisement,” the statement read. “We take full responsibility for this error and are working to ensure that it does not happen again in the future.”
The blunder comes just weeks before Springsteen is set to perform a series of concerts at the Live! Casino’s new entertainment venue, The Xcite Center. The concerts, scheduled for September 29th and 30th, will mark the first time that Springsteen has performed in Philadelphia in over a decade.
Despite the embarrassing error, Live! Casino officials assure fans that the misspelling will not impact the upcoming concerts. “We are huge fans of Bruce Springsteen and are excited to welcome him to our stage,” said Live! Casino spokesperson Sarah Johnson. “We are working closely with his team to ensure that everything goes smoothly for the upcoming shows.”
Fans of the legendary musician have taken to social media to express their amusement and disbelief over the misspelling. Many have shared photos of the billboard along with witty comments and jokes poking fun at the error.
Some fans have even suggested that the misspelling may have been an intentional publicity stunt. “There’s no way they could have misspelled Bruce Springsteen’s name by accident,” one fan commented on Twitter. “It’s gotta be a clever marketing ploy to get people talking about the concert.”
Regardless of the cause of the mistake, Live! Casino is taking steps to rectify the situation and ensure that the upcoming Bruce Springsteen concerts are a success. The billboard has since been corrected, with Springsteen’s name spelled correctly, and the casino has offered refunds to any fans who may have been affected by the error.
As excitement continues to build for Bruce Springsteen’s highly-anticipated return to Philadelphia, Live! Casino is hoping that fans will forgive them for the misspelling and focus on what promises to be an unforgettable concert experience.