ST. GEORGE, Utah – Mesquite Gaming, a leading casino and resort destination located just over the Nevada border, has announced the appointment of Rich Boyd as its new director of marketing. Boyd, a seasoned marketing professional with over 15 years of experience in the gaming and hospitality industry, will be responsible for overseeing all marketing and advertising initiatives for the company.
Boyd brings a wealth of knowledge and expertise to his new role at Mesquite Gaming. Prior to joining the company, he served as the director of marketing at a major Las Vegas casino resort, where he successfully implemented several innovative marketing campaigns that resulted in increased revenue and customer engagement. His track record of success in the industry makes him a valuable asset to Mesquite Gaming as the company continues to grow and expand its offerings.
In his new position, Boyd will be responsible for developing and executing comprehensive marketing strategies to drive customer acquisition and retention. He will work closely with the executive team to identify new opportunities for growth and expansion, and will oversee all aspects of the company’s marketing efforts, including advertising, promotions, and customer loyalty programs.
“I am thrilled to join the team at Mesquite Gaming and help contribute to the company’s continued success,” said Boyd. “I look forward to working with the talented team here to develop and implement innovative marketing strategies that will help drive the company forward.”
Mesquite Gaming is a popular destination for both tourists and locals, offering a wide range of entertainment options including casino gaming, live entertainment, dining, and hotel accommodations. With Boyd at the helm of the marketing department, the company is poised to further solidify its position as a premier gaming destination in the region.
“We are excited to welcome Rich Boyd to the Mesquite Gaming family,” said Anthony Toti, CEO of Mesquite Gaming. “His extensive experience and proven track record in the industry make him the perfect fit for this position. We look forward to working with Rich to take our marketing efforts to the next level and continue to provide our guests with an exceptional entertainment experience.”
Boyd’s appointment as director of marketing at Mesquite Gaming is effective immediately. He will be based out of the company’s headquarters in Mesquite, Nevada, and will report directly to the executive team. His leadership and strategic vision are sure to play a key role in driving the company’s growth and success in the years to come.
