Catena Media CEO, Michael Daly, has revealed that the company’s sweepstakes vertical is experiencing rapid growth and has become their “fastest-growing vertical.” In an exclusive interview with EGR Global, Daly shared insights into the success of their sweepstakes offerings and how they plan to further capitalize on this trend.
Daly explained that Catena Media’s focus on sweepstakes has been a strategic decision to diversify their revenue streams and tap into new markets. He highlighted the increasing popularity of sweepstakes as a form of online entertainment, particularly during the Covid-19 pandemic when consumers were spending more time at home.
“We have seen a significant increase in traffic and engagement with our sweepstakes content in recent months. Consumers are looking for fun and engaging ways to pass the time, and sweepstakes offer an exciting and rewarding experience,” Daly said.
The CEO credited Catena Media’s innovative approach to sweepstakes, which includes partnerships with leading brands and the development of captivating promotions. He emphasized the importance of creating a seamless user experience and providing high-quality content to attract and retain participants.
Daly also discussed the company’s plans to further expand their sweepstakes vertical by leveraging their extensive network of affiliate partners and investing in new technologies. He highlighted the potential of artificial intelligence and data analytics to enhance the effectiveness of their promotions and drive higher conversion rates.
“We are constantly looking for ways to improve our sweepstakes offerings and provide our users with the best possible experience. We believe that there is a huge growth potential in this vertical, and we are committed to capitalizing on it,” Daly stated.
Catena Media has established itself as a leading affiliate marketing company, specializing in the online gambling and sports betting industries. With their focus on sweepstakes, the company is poised to continue its growth trajectory and solidify its position as a dominant player in the digital marketing space.
As the demand for online entertainment and engagement continues to rise, Catena Media’s sweepstakes vertical is poised to be a key driver of their success. With Daly at the helm, the company is well-positioned to capitalize on this trend and deliver innovative and rewarding experiences to their users.