Bally Bet, a leading provider of online sports betting and iGaming services, has set its sights on entering the lucrative New Jersey market by the end of 2024, according to sources close to the company. The move comes as the state continues to see a surge in demand for sports betting services, with revenue reaching new highs each month.
Bally Bet, which is owned by Bally’s Corporation, has been making waves in the industry with its innovative approach to online gambling. The company offers a wide range of sports betting options, including live betting, parlays, and prop bets, as well as a variety of casino games such as slots, blackjack, and roulette.
The decision to target the New Jersey market comes as no surprise, as the state has established itself as one of the most lucrative and competitive markets for online gambling in the United States. In fact, New Jersey currently ranks as the second-largest sports betting market in the country, behind only Nevada.
By entering the New Jersey market, Bally Bet hopes to capitalize on the state’s large and diverse population, as well as its reputation as a hub for sports fans and gambling enthusiasts. The company also sees the move as an opportunity to expand its reach and solidify its position as a leading player in the online gambling industry.
In order to comply with New Jersey’s strict regulatory requirements, Bally Bet will need to secure a license from the state’s Division of Gaming Enforcement. The company is currently in the process of applying for the necessary permits and is confident that it will be able to launch its services in New Jersey by the end of 2024.
“We are excited to bring Bally Bet to the vibrant and growing New Jersey market,” said a spokesperson for Bally’s Corporation. “We believe that our innovative approach to online gambling will resonate with sports fans and gambling enthusiasts in the state, and we are confident that we will be able to provide a best-in-class experience for our customers.”
As Bally Bet gears up for its New Jersey launch, industry experts are keeping a close eye on the company’s progress. With its reputation for quality and innovation, Bally Bet is poised to make a big splash in the New Jersey market and further solidify its position as a major player in the online gambling industry.
