In a bold and provocative statement, Maarten Haijer, the chief executive of the European Gaming and Betting Association (EGBA), has urged the Icelandic government to reconsider its monopoly-based gambling market. Haijer argued that such a system stifles competition and innovation in the industry, ultimately harming consumers and the economy as a whole.
Iceland currently operates a strict monopoly on gambling, with the state-owned company Íslensk Getspá operating all legal gambling activities in the country. This includes lotteries, sports betting, and online gambling services. The EGBA, an industry body representing leading online gambling operators in Europe, believes that this monopoly structure is outdated and counterproductive in today’s digital age.
In a recent interview with Icelandic news outlet RÚV, Haijer emphasized the importance of a liberalized and competitive gambling market. He pointed to the success of other European countries, such as Sweden and Denmark, which have opened up their gambling markets to include a diverse range of licensed operators. This, he argued, has led to increased consumer choice, better player protections, and a boost in tax revenue for the government.
Haijer also highlighted the potential benefits of a regulated online gambling market in Iceland. He noted that a competitive market would attract reputable and licensed operators, providing players with a safer and more enjoyable gaming experience. Additionally, licensing fees and taxes generated from these operators could bring in significant revenue for the government, helping to support public services and initiatives.
The EGBA chief acknowledged that there are concerns surrounding problem gambling and the need for responsible gaming measures. However, he stressed that these issues can be better addressed in a regulated market with clear rules and player protections in place. He suggested that Iceland could look to other countries for best practices in responsible gaming, including mandatory age verification, self-exclusion tools, and advertising restrictions.
Haijer’s comments have sparked a debate among policymakers and industry stakeholders in Iceland. While some have welcomed his call for reform, others remain skeptical of the potential risks associated with opening up the market. As the government weighs its options, it is clear that the issue of gambling regulation will continue to be a hot topic of discussion in Iceland and beyond.
