Manchester City has announced a groundbreaking partnership with online gambling brand Betway, in a deal that is set to revolutionize the way top football clubs collaborate with betting companies.
The deal, which is reportedly worth upwards of £10 million per year, will see Betway become the official global betting partner of Manchester City. In addition to this, the company will also become the official betting partner of the club’s sister team, New York City FC.
This partnership marks a significant shift in the landscape of football sponsorships, as it is one of the first of its kind to involve a major club teaming up with a gambling brand in such a high-profile manner. With the rise of online betting in recent years, such partnerships are becoming increasingly common in the world of sports marketing.
Speaking about the deal, Manchester City’s Chief Commercial Officer, Omar Berrada, said, “We are delighted to welcome Betway on board as our new global betting partner. We believe that this collaboration will strengthen our position as one of the leading clubs in world football and help us to continue to grow and engage with fans around the globe.”
In addition to the financial benefits of the deal, Betway will also have a significant presence at Manchester City’s Etihad Stadium, with branding opportunities throughout the stadium and on the club’s digital channels. This will help to raise the profile of the gambling brand among football fans, as well as providing valuable exposure for the club.
Betway’s CEO, Anthony Werkman, commented on the partnership, saying, “We are thrilled to be partnering with Manchester City, one of the most prestigious clubs in world football. This collaboration will allow us to reach new audiences and engage with fans in a unique and exciting way.”
The deal has already attracted criticism from anti-gambling campaigners, who have raised concerns about the potential impact of the partnership on vulnerable individuals. However, Manchester City and Betway have both stated that they are committed to promoting responsible gambling practices and ensuring that their partnership does not have a negative impact on fans.
Overall, this partnership between Manchester City and Betway marks a new chapter in the relationship between top football clubs and gambling companies. It will be interesting to see how the deal unfolds and the impact it has on both the club and the betting brand in the coming months.
