Super Group, a leading online gaming company, has announced plans to withdraw its US betting product. The decision comes as a surprise to many in the industry, as Super Group had been making significant strides in the US market in recent years.
The company’s US betting product, which was launched in 2019, has been a key part of Super Group’s strategy to expand its presence in the lucrative American sports betting market. However, in a statement released on Monday, Super Group CEO Alex Khan cited “strategic reasons” for the decision to withdraw the product.
“We have made the difficult decision to withdraw our US betting product in order to focus on other opportunities in the global gaming market,” Khan said. “While we have seen some success in the US market, we believe that there are greater opportunities for growth elsewhere.”
The news comes just weeks after Super Group announced a major partnership with a leading US sportsbook operator, which was expected to further boost the company’s presence in the American market. However, it appears that Super Group’s focus has now shifted to other regions.
Despite the withdrawal of its US product, Super Group remains committed to its other international offerings, including its popular online casino and sportsbook platforms. The company has also hinted at plans to explore new markets in the near future.
Industry analysts have expressed surprise at Super Group’s decision to withdraw from the US market, given the company’s recent success in the region. However, some believe that the move could be a strategic one, allowing Super Group to reallocate resources to other regions where there may be greater growth opportunities.
It remains to be seen how Super Group’s withdrawal from the US market will impact the company’s overall performance. However, with its strong international presence and a track record of success in other markets, Super Group is likely to continue to thrive in the global gaming industry.
