In a major coup for the global betting and gaming industry, Betsson has announced that it has secured betting and igaming licences in Peru, marking the latest milestone in the Swedish company’s ongoing expansion into new markets across Latin America.
The announcement comes after a rigorous application process overseen by Peru’s regulatory authority, the General Directorate of Casino Games and Slot Machines (DGJCMT), which is responsible for issuing licences to operators looking to offer online betting and gaming services in the country.
Betsson, which is one of the world’s leading online gambling companies with operations in over 20 countries, was awarded both a sports betting licence and an igaming licence, allowing it to offer a full range of betting and gaming products to Peruvian customers.
The move represents a significant opportunity for Betsson to further solidify its position as a leading player in the Latin American market, which is widely considered to be the next frontier for online gambling operators looking to expand their reach beyond traditional European markets.
Commenting on the news, Jesper Svensson, CEO of Betsson’s operations in Latin America, said: “We are thrilled to have been granted these licences in Peru, which represents a key market for us in the region. Peru has a vibrant and rapidly growing online gambling market, and we are excited to bring our world-class betting and gaming products to Peruvian customers.”
The timing of Betsson’s entry into the Peruvian market could not be better, with recent regulatory changes in the country making it easier for international operators to obtain licences and operate legally in the country. This, combined with Peru’s booming economy and a growing interest in online gambling among its population, makes it an attractive proposition for operators like Betsson looking to expand their presence in the region.
In addition to its sports betting and igaming licences, Betsson has also announced plans to launch a number of new products and services tailored specifically for the Peruvian market, including localised payment options and customer support in Spanish. This demonstrates the company’s commitment to providing a top-tier betting and gaming experience to its Peruvian customers.
Overall, Betsson’s successful acquisition of betting and igaming licences in Peru represents a major win for the company and further cements its position as a global leader in the online gambling industry. With the Latin American market set to play an increasingly important role in the company’s growth strategy, Betsson’s entry into Peru sets the stage for further expansion and success in the region.