Atlantic City, NJ–Borgata Hotel Casino & Spa, one of the premier destinations in Atlantic City, has announced the appointment of Rachel Maesano as its new Vice President of Marketing. Maesano brings a wealth of experience in the gaming and hospitality industry, as well as a proven track record of success in marketing strategy and execution.
Maesano’s career in the gaming industry spans over two decades, with previous roles at several prominent casinos in Atlantic City and Las Vegas. She most recently held the position of Director of Marketing at a competing property in Atlantic City, where she was responsible for overseeing all aspects of the property’s marketing efforts.
In her new role at Borgata, Maesano will be responsible for developing and implementing marketing strategies to drive business growth and increase brand awareness for the property. She will oversee the marketing team and work closely with other departments to ensure a cohesive and effective marketing strategy across all channels.
“We are thrilled to welcome Rachel Maesano to the Borgata team,” said Marcus Glover, President & Chief Operating Officer of Borgata. “Her extensive experience and proven track record of success make her the perfect fit for this role. We are confident that she will help us continue to grow and succeed in the highly competitive Atlantic City market.”
Maesano’s appointment comes at a crucial time for Borgata, as the property continues to navigate the challenges presented by the COVID-19 pandemic. With her expertise in marketing and gaming, Maesano is well-positioned to help Borgata recover from the impact of the pandemic and emerge even stronger.
“I am excited to join Borgata and work with such a talented team,” Maesano said. “I am confident that together, we can continue to build on Borgata’s reputation as a premier destination in Atlantic City and deliver exceptional experiences to our guests.”
Maesano holds a Bachelor’s degree in Marketing from a top university and has received numerous awards for her work in the gaming industry. She is known for her innovative marketing strategies and her ability to drive business growth through creative and effective marketing campaigns.
With Maesano at the helm of Borgata’s marketing efforts, the property is poised for continued success and growth in the Atlantic City market. Her appointment is a testament to Borgata’s commitment to excellence and innovation in the gaming and hospitality industry.
