After nearly four decades of serving as a staple on the Las Vegas Strip, the iconic Mirage Hotel and Casino is set to close its doors this summer. The resort, known for its tropical-themed decor and erupting volcano, will undergo a major transformation and rebranding as it becomes the new Hard Rock Hotel.
The Mirage, which first opened in 1989, has long been a popular destination for tourists and locals alike. Its signature marquee, featuring a white tiger, has been a recognizable landmark on the Strip for years. The resort has also hosted world-renowned acts such as Siegfried & Roy and Cirque du Soleil’s “Love” show.
However, in recent years, the Mirage has faced stiff competition from newer, more modern resorts in the area. Its parent company, MGM Resorts International, made the decision to rebrand the property in an effort to appeal to a younger demographic and revitalize the resort’s image.
The transformation into the Hard Rock Hotel will bring a fresh, rock-and-roll-inspired vibe to the property. The resort will feature a new, modern design with rock memorabilia on display throughout the property. The Hard Rock brand is known for its music-centric theme and lively atmosphere, making it a perfect fit for the entertainment capital of the world.
The renovation is expected to take several months, with the grand opening of the new Hard Rock Hotel slated for later this year. The resort will feature a new lineup of restaurants, bars, and entertainment venues, as well as a revamped casino floor with the latest gaming technology.
Despite the changes, many longtime fans of the Mirage are sad to see the iconic resort go. Some have fond memories of staying at the hotel, watching the volcano erupt, or attending a show at the resort’s famed theater. However, others are excited to see what the future holds for the Hard Rock Hotel and are looking forward to experiencing the new amenities and entertainment offerings.
As one chapter comes to a close, a new chapter begins for the Mirage Hotel and Casino. The resort’s transformation into the Hard Rock Hotel is sure to bring a fresh and exciting new energy to the Las Vegas Strip, while also paying homage to the storied history of one of the city’s most beloved landmarks.
