In a bold move that is sure to shake up the online gambling industry, Flutter Entertainment, the parent company of popular brands such as FanDuel and DraftKings, has announced that they will be increasing their commitment to a US-focused strategy. This decision comes at a time when the US market is experiencing unprecedented growth in the online gambling sector, and Flutter is looking to capitalize on this trend.
Flutter’s US-focused strategy will see the company double down on their efforts to expand their presence in key markets across the country. This includes investing heavily in marketing and advertising campaigns to attract new customers, as well as continuing to enhance their product offerings to better cater to the needs of American consumers.
One of the key elements of Flutter’s US-focused strategy is their recent partnership with Bonus.com, a leading online gambling affiliate marketing agency. This partnership will see Bonus.com work closely with Flutter to drive customer acquisition and brand awareness in the US market. By leveraging Bonus.com’s expertise in affiliate marketing, Flutter hopes to further solidify their position as a market leader in the rapidly growing US online gambling industry.
In a statement announcing the increased commitment to their US-focused strategy, Flutter CEO Peter Jackson emphasized the importance of the American market to the company’s overall growth strategy. “The US market represents a massive opportunity for Flutter, and we are committed to leveraging our expertise and resources to capture a larger share of this rapidly expanding market,” said Jackson.
The news of Flutter’s increased commitment to their US-focused strategy has been met with enthusiasm from industry analysts, who see this move as a smart and strategic decision. With the US online gambling market expected to reach a value of $100 billion by 2025, Flutter’s decision to double down on their efforts in this market could prove to be a lucrative one.
As Flutter continues to expand their presence in the US market, consumers can expect to see more exciting promotions, innovative products, and a heightened focus on customer experience. With their partnership with Bonus.com set to play a key role in their US expansion efforts, Flutter is poised to cement their position as a dominant player in the booming US online gambling industry.
