Scientific Games Corporation, a leading developer of technology-based products and services for the global gaming and lottery industries, has announced a partnership extension with the New York Lottery. The agreement will see Scientific Games continue to provide its innovative technology and services to the lottery for the next several years.
The partnership extension comes after the successful collaboration between Scientific Games and the New York Lottery over the past five years. During this time, Scientific Games has provided the lottery with cutting-edge technology, including its instant games, loyalty programs, and marketing services. The partnership has proven to be mutually beneficial, with the New York Lottery seeing increased revenues and player engagement as a result of Scientific Games’ solutions.
One of the standout features of the partnership between Scientific Games and the New York Lottery is the integration of PlayUSA, a mobile app developed by Scientific Games that allows players to purchase lottery tickets and play instant games online. PlayUSA has been a game-changer for the New York Lottery, enabling it to reach a wider audience and drive sales through digital channels.
In addition to PlayUSA, Scientific Games has also provided the New York Lottery with its advanced retail technology, which includes lottery terminals and systems that streamline ticket sales and redemption processes. These tools have helped the lottery to operate more efficiently and provide a better overall experience for players.
Commenting on the partnership extension, Pat McHugh, Group Chief Executive of Lottery for Scientific Games, said, “We are thrilled to extend our partnership with the New York Lottery and continue to deliver innovative technology solutions that drive growth and player engagement. The success we have seen over the past five years is a testament to the strength of our collaboration and the impact of our products on the lottery’s bottom line.”
The extension of the partnership between Scientific Games and the New York Lottery is a testament to the value that the lottery sees in the technology and services provided by Scientific Games. With the continued support of Scientific Games, the New York Lottery is well-positioned to attract new players, drive revenue growth, and provide a world-class gaming experience for the people of New York.
