Fanatics, the leading sports merchandise retailer, has officially entered the online sports betting and casino market in New Jersey with the launch of their branded online sportsbook and casino, Play NJ.
This move marks Fanatics’ first foray into the world of online gambling, and comes at a time when the sports betting industry in the United States is experiencing unprecedented growth. The company, known for its online marketplace selling licensed sports apparel and merchandise, has now expanded its offerings to include a full-service online sportsbook and casino.
Play NJ offers a wide array of sports betting options, including live betting, parlays, and prop bets on a variety of sports, including football, basketball, baseball, and more. In addition, the online casino features a range of popular casino games, including slots, blackjack, and roulette.
Fanatics’ entry into the online gambling market is a strategic move that allows the company to capitalize on the growing demand for online sports betting and casino games. With the legalization of sports betting in several states across the country, including New Jersey, Fanatics is well-positioned to take advantage of this lucrative market.
In a statement announcing the launch of Play NJ, Fanatics CEO Michael Rubin expressed his excitement about the new venture, saying, “We are thrilled to bring our customers a new and exciting way to experience the thrill of sports. With Play NJ, fans can now enjoy the ultimate sports betting and casino experience from the comfort of their own home.”
The launch of Play NJ comes at a time when online gambling is experiencing rapid growth in New Jersey, with record-breaking revenue numbers being reported by online sportsbooks and casinos in the state. Fanatics’ entry into the market is expected to further fuel this growth, as the company’s loyal customer base and strong brand recognition are likely to attract new users to their platform.
Overall, the launch of Fanatics’ branded online sportsbook and casino represents an exciting new chapter for the company, as they look to expand their offerings beyond sports merchandise and into the world of online gambling. With Play NJ, Fanatics is poised to become a major player in the online sports betting and casino industry, offering fans a new and exciting way to engage with their favorite sports.
