Bally’s Corporation, a renowned name in the gaming and entertainment industry, has recently made headlines for its cautious approach towards online sports betting despite the rapid growth of the market. In an exclusive interview with Bally’s CEO George Papanier, he emphasized the company’s commitment to being “very prudent” in their strategy, opting for a measured and calculated approach instead of diving headfirst into the digital sports betting craze.
Papanier stated, “We are very aware of the opportunities presented by online sports betting, but we believe in taking a cautious and strategic approach. Our focus is on building a strong foundation and ensuring that we are well-positioned to capitalize on the market in the long run.” This statement comes at a time when many other gaming companies are aggressively expanding their online sports betting offerings to cater to the growing demand from consumers.
One of the key reasons behind Bally’s cautious approach is their recent acquisition of Bet.Works, a leading sports betting platform provider. This strategic move has allowed Bally’s to create a solid technological infrastructure to support their online sports betting operations. Papanier emphasized the importance of having a strong technological backbone in order to provide a seamless and engaging experience for customers.
In addition to their technological investments, Bally’s has also been focusing on building strong partnerships with sports leagues and teams to enhance their brand presence in the sports betting industry. Papanier highlighted the recent partnership with the NBA as a significant milestone for the company, stating that it has helped to establish Bally’s as a reputable and trustworthy player in the market.
Despite their cautious approach, Bally’s has not shied away from making bold moves in the sports betting space. The company recently announced plans to launch a mobile sports betting app in partnership with Sinclair Broadcast Group, a major media conglomerate. This move is seen as a strategic way for Bally’s to tap into a wider audience and expand their reach in the ever-growing online sports betting market.
As the sports betting landscape continues to evolve, Bally’s is confident that their prudent approach will ultimately pay off in the long run. Papanier remains optimistic about the future of the industry and believes that Bally’s is well-positioned to succeed in the highly competitive market. With a strong technological infrastructure, strategic partnerships, and a commitment to delivering an unparalleled customer experience, Bally’s is set to make a significant impact in the world of online sports betting.
