New Jersey’s online gambling market has once again shattered records, surpassing $100 million in revenue for the fifth consecutive month. This achievement comes at a time when Atlantic City’s brick-and-mortar casinos are struggling to recover from the devastating impact of the COVID-19 pandemic.
According to the latest figures released by the New Jersey Division of Gaming Enforcement, online casinos in the Garden State generated a total of $103.8 million in revenue in the month of July. This represents a significant increase of 5.6% compared to the previous month and a staggering 260% jump from the same period last year.
The rise in online gambling revenue has been fueled by the continued popularity of online casino games and sports betting. Players have flocked to digital platforms, drawn by the convenience and flexibility they offer, as well as the enticing promotions and bonuses available to online gamblers.
Meanwhile, Atlantic City’s traditional casinos have struggled to attract visitors as they grapple with capacity limits, social distancing measures, and reduced operating hours. The ongoing uncertainty surrounding the pandemic has also deterred many patrons from visiting the city’s iconic gaming establishments.
Despite these challenges, some casino operators in Atlantic City have managed to weather the storm. The Borgata Hotel Casino & Spa, for example, reported a modest increase in revenue in July, thanks to its strong online presence and loyal customer base.
Experts believe that the trend of increasing online gambling revenue is likely to continue in the coming months, as players become more accustomed to the convenience and variety of options available in the digital space. This could have long-term implications for the gambling industry in New Jersey and beyond, as operators shift their focus towards online offerings and explore new ways to engage with customers.
While the surge in online gambling revenue is certainly good news for the industry, it remains to be seen how Atlantic City’s struggling casinos will fare in the months ahead. As the pandemic continues to impact the gaming landscape, casino operators will need to adapt and innovate to survive in an increasingly competitive market.
