The Ukrainian gambling regulatory body, the Gambling Regulatory Commission (GRC), has recently issued a formal request to Google, urging the tech giant to stop blocking legal advertisements for gambling operators in the country. This move comes amidst a growing concern among industry stakeholders that Google’s actions are hindering the growth and development of the Ukrainian gaming market.
The GRC argues that Google’s decision to block ads for legal gambling operators is unjustified and is tantamount to censorship. According to the commission, the ban on advertising is not only detrimental to the operators’ ability to reach potential customers, but it also hampers the government’s efforts to regulate and control the industry.
In a statement released by the GRC, the regulatory body highlighted the fact that gambling is a legal and regulated industry in Ukraine, and operators are required to comply with strict licensing requirements in order to operate legally. By blocking ads for these operators, Google is effectively undermining the legal framework that governs the industry and is unfairly targeting businesses that are trying to operate within the confines of the law.
The GRC also pointed out that the ban on gambling advertisements is inconsistent with Google’s own policies on advertising. The tech giant allows ads for other forms of online entertainment, such as online streaming services, online gaming platforms, and even online casinos in other jurisdictions. The GRC argues that it is unfair for Google to discriminate against Ukrainian gambling operators simply because they operate in a different market.
Industry insiders have also voiced their concerns over Google’s actions, warning that the ban on gambling ads could have serious repercussions for the Ukrainian gaming market. Without the ability to advertise their services, operators are unable to attract new customers and grow their businesses, which could ultimately lead to a decline in revenue and a stagnation of the market.
In response to the GRC’s request, Google has stated that it is reviewing the situation and is committed to working with Ukrainian regulators to find a solution that is mutually beneficial. The tech giant has also emphasized its commitment to responsible advertising and ensuring that its platforms are used in accordance with local laws and regulations.
Overall, the Ukrainian gambling industry is facing an uncertain future as Google’s ban on advertising continues to be a major hurdle for operators looking to expand their reach and attract new customers. The GRC’s request highlights the urgent need for a resolution to this issue, in order to ensure a fair and level playing field for all operators in the market. Only time will tell whether Google will comply with the GRC’s request and lift the ban on gambling ads in Ukraine.