In a bold move to attract a younger demographic and expand their global reach, MGM Resorts International has announced a major shift in their growth strategy. The renowned hospitality and entertainment company, which has long been a staple in the Las Vegas scene, is now placing a strong emphasis on targeting younger customers and expanding their presence beyond US borders.
In a recent interview with the Las Vegas Review-Journal, MGM CEO James Murren discussed the company’s new direction, stating that they are looking to “appeal to the next generation of travelers and create experiences that resonate with a more international audience.” This shift comes amidst a changing landscape in the hospitality industry, where younger travelers are seeking unique and immersive experiences over traditional luxury accommodations.
To achieve this goal, MGM is focusing on revitalizing their properties to cater to a younger crowd. This includes introducing innovative dining options, high-energy nightlife experiences, and cutting-edge entertainment offerings. The company is also investing in technology to enhance guest experiences, such as mobile check-in and keyless room entry.
MGM is also looking to expand their international footprint, with plans to open new resorts in key markets around the world. This includes destinations in Asia, Europe, and the Middle East, where the company sees a growing demand for high-end hospitality and entertainment options.
One of the key initiatives in MGM’s growth strategy is the development of an “International” brand, which will cater specifically to the needs and preferences of travelers from around the world. This brand will offer a distinct set of experiences and amenities tailored to different cultural preferences, ensuring that guests feel at home no matter where they are traveling from.
MGM’s youth movement and focus on international growth are seen as a bold and innovative approach to staying ahead in a competitive market. By tapping into the desires of younger travelers and exploring new markets, the company is positioning itself for continued success and growth in the years to come. The future of MGM Resorts International is bright, and the industry will be watching closely as they continue to evolve and expand their offerings to meet the demands of a changing world.