Relax Gaming has announced a partnership with PointsBet, a leading online betting and gaming company, to expand its presence in the lucrative Ontario market. The collaboration will see Relax Gaming’s top-performing casino games integrated into PointsBet’s platform, giving players access to a wide range of exciting content.
The move comes as Ontario prepares to launch its regulated online gambling market, with the province recently passing legislation to privatize the industry. As one of the largest and most populous provinces in Canada, Ontario is seen as a key market for operators looking to capitalize on the rapidly growing online gambling sector.
PointsBet, known for its innovative sports betting offerings, will now be able to offer its customers a diverse selection of Relax Gaming’s popular titles, including slots, table games, and bingo. This strategic partnership will enhance PointsBet’s online casino offering and help the company attract and retain new players in the competitive Ontario market.
Daniel Eskola, CCO at Relax Gaming, expressed his excitement about the collaboration, stating, “PointsBet is an established player in the online gambling industry, and we are thrilled to partner with them to bring our high-quality games to the Ontario market. We are confident that our premium content will resonate well with PointsBet’s players and contribute to their success in this thriving market.”
PointsBet CEO Sam Swanell also commented on the partnership, noting, “Relax Gaming is known for its diverse portfolio of top-tier casino games, and we are pleased to join forces with them to enhance our online casino offering in Ontario. We believe that this partnership will be mutually beneficial and help us attract a broader audience of players in this important market.”
The launch of Relax Gaming’s games on PointsBet’s platform is expected to take place in the coming months, coinciding with the official opening of Ontario’s online gambling market. Both companies are looking forward to a successful collaboration and are eager to provide players with an exceptional gaming experience in this exciting new market.
As the Ontario online gambling market continues to evolve and expand, partnerships like the one between Relax Gaming and PointsBet will play a crucial role in driving growth and innovation. With their combined expertise and resources, these two companies are well-positioned to succeed in this dynamic and rapidly changing industry.
