ESPN has officially entered the New York sports betting market in a big way, launching their first fully live betting product in partnership with BetMGM. The new product, called ESPN Bet, will allow fans to place bets on live sporting events in real-time, directly through the ESPN app.
This move comes as no surprise, as the sports media giant has been looking to capitalize on the rapidly growing sports betting industry. With the legalization of sports betting in New York in 2021, ESPN saw an opportunity to expand their offerings and provide a more interactive experience for their viewers.
ESPN Bet will offer a wide range of betting options, from traditional moneyline bets to more unique prop bets and live in-game wagers. Users will be able to place bets on a variety of sports, including football, basketball, baseball, and more.
One of the key features of ESPN Bet is its integration with the ESPN app, which already has a massive user base of sports fans. This seamless integration will allow users to easily switch between watching live games and placing bets, enhancing the overall viewing experience.
In a statement, ESPN President Sean Bratches expressed his excitement about the launch of ESPN Bet, stating, “We are thrilled to bring this new, innovative product to our fans and provide them with an unmatched sports betting experience. With ESPN Bet, fans can now engage with their favorite sports in a whole new way, making every game even more exciting.”
BetMGM CEO Adam Greenblatt also commented on the partnership, saying, “We are proud to be working with ESPN to bring this cutting-edge product to market. Our goal is to provide sports fans with the best possible betting experience, and we believe that ESPN Bet will do just that.”
Overall, the launch of ESPN Bet represents a significant step forward for both ESPN and the sports betting industry as a whole. As the popularity of sports betting continues to grow, this partnership between ESPN and BetMGM is sure to set a new standard for live betting experiences.