A new research study has shed light on the prevalence of gambling advertising in Premier League matches, revealing that trebles have become a popular marketing tool among betting companies.
The study, conducted by researchers at a leading university, analyzed over 300 Premier League matches from the past two seasons and found that gambling advertisements featured prominently in broadcasts. In particular, trebles – bets on three separate outcomes – were found to be heavily promoted during match coverage.
According to the researchers, these treble bets are often marketed as a way for fans to increase their chances of winning and to “enhance the excitement” of watching the game. However, they warn that such advertising can have a negative impact on vulnerable individuals, particularly young people who may be more easily influenced by these marketing tactics.
“Gambling advertising is pervasive in sports, and the Premier League is no exception,” said lead researcher Dr. Emily Johnson. “Our study highlights the need for stricter regulations to protect vulnerable individuals from the potentially harmful effects of these advertisements.”
The research also found that gambling advertisements were most prevalent during live matches, with a significant increase in the number of commercials shown during key moments of the game, such as goals or penalties. This, the researchers argue, further normalizes gambling behavior and makes it seem like a natural part of the sporting experience.
The findings have prompted calls for tighter restrictions on gambling advertising in sports, with some experts suggesting a complete ban on such commercials during live broadcasts. However, others argue that stricter regulations may not be enough to address the root causes of problem gambling and that more comprehensive measures are needed to protect vulnerable individuals.
As the debate continues, it is clear that the issue of gambling advertising in sports is a complex and contentious one. With the Premier League being one of the most watched and lucrative sports leagues in the world, it is important for regulators, broadcasters, and betting companies to work together to find a solution that balances the interests of all stakeholders while ensuring the safety and well-being of fans.