Boyd Gaming Corp. has made a major move in the online gambling industry by acquiring Resorts Digital, the online gambling operation of Resorts Casino Hotel in Atlantic City. The deal, announced this week, marks Boyd Gaming’s entry into the rapidly growing online gambling market.
Resorts Digital, which operates under the brand name BetMGM, has quickly become a key player in New Jersey’s online gambling market since launching in 2018. With the acquisition, Boyd Gaming now has a strong foothold in one of the most lucrative online gambling markets in the US.
“This acquisition represents a significant milestone for Boyd Gaming as we continue to expand our presence in the online gambling space,” said Keith Smith, President and CEO of Boyd Gaming. “Resorts Digital has established itself as a leader in the New Jersey market, and we believe that together, we can further enhance the BetMGM brand and expand its reach to new markets.”
The deal between Boyd Gaming and Resorts Digital is expected to be finalized in the coming months, pending regulatory approval. Once the acquisition is complete, Boyd Gaming will have control over all aspects of the BetMGM operation, including marketing, customer service, and technology.
In addition to expanding its online gambling operations, Boyd Gaming also plans to leverage the BetMGM brand to offer new and innovative products to its customers. This could include new online casino games, sports betting opportunities, and virtual reality experiences.
The acquisition of Resorts Digital comes at a time of significant growth in the online gambling industry. With more states legalizing online gambling and a growing demand for digital entertainment options, companies like Boyd Gaming are positioning themselves for success in this rapidly evolving market.
“We are excited about the opportunities that this acquisition presents for Boyd Gaming and the BetMGM brand,” said Smith. “We believe that by combining our resources and expertise, we can create a world-class online gambling experience for our customers.”
As Boyd Gaming continues to expand its presence in the online gambling market, industry experts believe that the company is well positioned for success. With a strong brand, a solid reputation, and a commitment to innovation, Boyd Gaming is poised to become a major player in the online gambling industry in the coming years.