In recent years, the relationship between major casinos and European soccer clubs has grown significantly. With the rise of online gambling and the increasing popularity of soccer worldwide, the partnership between these two industries has become more lucrative than ever. From shirt sponsorships to stadium naming rights, major casinos are now heavily involved in the world of European soccer.
One of the most prominent examples of this partnership is the deal between online casino giant, Mansion, and Premier League club, AFC Bournemouth. In 2017, Mansion became the club’s official shirt sponsor in a deal worth millions of pounds. This partnership has not only provided a significant financial boost to the club but has also increased Mansion’s brand visibility among soccer fans around the world.
Another notable example is the partnership between online betting company, Betway, and Bundesliga club, Hertha BSC. Betway became the club’s principal sponsor in 2015 and has since extended their contract through 2024. This partnership has not only helped to increase Betway’s brand awareness in Germany but has also provided Hertha BSC with financial stability and resources to compete at the highest level in European soccer.
In addition to shirt sponsorships, major casinos are also securing stadium naming rights deals with European soccer clubs. For example, in 2016, online casino, VBet, secured the naming rights for Arsenal FC’s home stadium, Emirates Stadium. This groundbreaking deal not only provided VBet with valuable exposure to millions of soccer fans but also solidified their presence in the competitive online gambling market.
The growth of major casino sponsorships in European soccer has not been without controversy, however. Critics argue that the partnership between these industries promotes gambling to a vulnerable audience, such as young fans and those experiencing gambling addiction. In response to these concerns, some clubs have implemented responsible gambling initiatives and policies to safeguard their supporters.
Despite the controversy, the partnership between major casinos and European soccer clubs shows no signs of slowing down. With the financial benefits for both parties, it is likely that we will continue to see more collaborations between these industries in the future. As the online gambling industry continues to expand, the relationship between major casinos and European soccer clubs will undoubtedly grow stronger, ushering in a new era of sports sponsorship and marketing.