In a groundbreaking new partnership, leading iGaming operator BetMGM has announced a deal with USA Today that is set to significantly expand its reach and attract a “massive audience” of potential customers.
As one of the fastest-growing online gambling platforms in the United States, BetMGM has been making waves in the industry with its innovative approach to sports betting and online casino services. By teaming up with one of the nation’s most widely-read newspapers, the company aims to tap into a vast new market of consumers who may not yet be familiar with its offerings.
“We are thrilled to join forces with USA Today, a trusted source of news and information for millions of Americans,” said Adam Greenblatt, CEO of BetMGM. “This partnership will allow us to showcase our products to a massive audience and introduce them to the excitement and thrill of online gaming.”
Under the terms of the deal, BetMGM will have a prominent presence on the USA Today website, with a dedicated section featuring the latest odds, promotions, and news from the world of iGaming. This will provide USA Today readers with easy access to BetMGM’s wide range of sports betting options, including live betting, parlay betting, and virtual sports.
In addition to the online partnership, BetMGM and USA Today will also collaborate on a series of promotional events and special offers designed to attract new customers and reward existing ones. These initiatives will be promoted both online and in print, ensuring that BetMGM’s message reaches a wide and diverse audience.
“We are always looking for new ways to engage with our readers and provide them with valuable content and information,” said Maribel Perez Wadsworth, publisher of USA Today. “Our partnership with BetMGM is an exciting opportunity to bring the thrill of online gaming to a whole new audience and showcase the innovative products and services they offer.”
The deal between BetMGM and USA Today comes at a time of rapid growth for the iGaming industry in the United States, as more states legalize online gambling and sports betting. With this partnership, BetMGM is positioning itself as a leader in this expanding market and reaching out to a broad and diverse audience of potential customers.
As the online gaming landscape continues to evolve, partnerships like this one between BetMGM and USA Today will be crucial for operators looking to stand out in a crowded and competitive market. By teaming up with a respected and influential media outlet like USA Today, BetMGM is taking a bold step towards reaching a “massive audience” of players and establishing itself as a premier destination for online gaming entertainment.