OPAP, Greece’s largest gaming company, has reported a 6% increase in group revenue for the first half of 2021, driven largely by the growth of its online casino offerings.
According to the company’s latest financial report, OPAP generated €549.6 million in revenue in the first six months of the year, up from €518.5 million in the same period last year. This growth was fueled by a 38% increase in online casino revenue, which offset a decline in retail sports betting and lottery revenue.
OPAP’s online casino business has been a major focus for the company in recent years, as it looks to diversify its offerings and tap into the growing online gaming market. The company launched its online casino platform in 2019, and has since seen steady growth in player numbers and revenue.
The success of OPAP’s online casino business can be attributed to a number of factors, including a strong selection of games from top software providers, attractive promotions and bonuses for players, and a user-friendly interface that makes it easy for customers to navigate the site and find their favorite games.
In addition to driving revenue growth, OPAP’s online casino business has also helped to attract new customers to the company’s other gaming products, such as sports betting and lottery. The company has reported an increase in cross-selling between its online and retail channels, as players who enjoy their online casino experience are more likely to try other gaming offerings.
OPAP’s CEO, Jan Karas, expressed his satisfaction with the company’s performance in the first half of the year, noting that the growth of the online casino business has been a key driver of revenue growth. He also highlighted the company’s ongoing investment in technology and innovation, which he believes will continue to drive growth in the future.
Looking ahead, OPAP plans to continue expanding its online casino offerings, with a focus on introducing new games and features to attract and retain players. The company also plans to invest in marketing and promotional activities to drive further growth in its online gaming business.
Overall, OPAP’s strong financial performance in the first half of 2021 bodes well for the company’s future, as it continues to capitalize on the growing popularity of online gaming and drive revenue growth across its various gaming verticals.
