Hard Rock Hotel and Casino has submitted a request to the Nevada Gaming Control Board to keep its gaming license active during the construction of its new casino in Las Vegas. The iconic hotel-casino is currently undergoing a massive renovation and rebranding project, transforming into a Virgin Hotel.
The request comes as Hard Rock faces scrutiny from state regulators over its plans to close the casino floor for up to eight months during the construction phase. The closure would mean a temporary halt to the lucrative gaming operations, which could have a significant financial impact on the company.
In a statement, Hard Rock emphasized the importance of keeping its gaming license active during the construction period, citing the substantial investment being made in the property and the need to maintain continuity in operations. The company also highlighted the economic benefits of the project, including the creation of jobs and increased tourism to the Las Vegas area.
The Nevada Gaming Control Board will review the request and consider any potential impacts on the gaming industry before making a decision. If approved, Hard Rock would be allowed to continue its gaming operations while construction is ongoing, ensuring a smooth transition to the new Virgin Hotel.
The project, which is expected to be completed in late 2020, will bring a fresh new look and feel to the Hard Rock property, with updated amenities, dining options, and entertainment venues. The rebranding is part of a larger trend in Las Vegas, as older casinos and hotels seek to reinvent themselves in order to attract a younger, more diverse clientele.
The request to keep the gaming license active reflects Hard Rock’s commitment to staying competitive in the ever-evolving Las Vegas market. By maintaining its gaming operations during the construction phase, the company hopes to minimize any disruptions to guests and ensure a seamless transition to the new Virgin Hotel. The Nevada Gaming Control Board’s decision on the request is eagerly awaited by both Hard Rock and industry observers alike.