Kindred Group, a leading online gambling operator, has seen a significant dip in high-risk player revenue share during the second quarter of the year. The company, which operates popular brands such as Unibet and 32Red, reported a decrease in revenue from players who exhibit risky gambling behaviors.
According to a statement released by the company, Kindred’s high-risk player revenue share fell by 4% in the second quarter compared to the same period last year. This decline is particularly concerning as high-risk players typically generate a large portion of the company’s revenue.
Kindred Group’s CEO, Henrik Tjärnström, attributed the drop in revenue share to the company’s ongoing efforts to promote responsible gambling practices. “We have implemented a number of measures to identify and assist high-risk players, including improved algorithms and increased monitoring of player behavior,” Tjärnström stated. “While these measures have had a positive impact on player safety, they have also resulted in a decrease in revenue from high-risk players.”
Despite the decline in high-risk player revenue share, Kindred Group reported a 5% increase in overall revenue for the quarter, driven by strong performance in regulated markets such as the United Kingdom and Sweden. The company also saw growth in its active customer base, with a 7% increase in the number of active players compared to the second quarter of last year.
While the decrease in high-risk player revenue share is a setback for Kindred Group, the company remains committed to promoting responsible gambling and ensuring the safety and well-being of its customers. Tjärnström emphasized the importance of responsible gambling initiatives in a statement, saying, “We will continue to invest in tools and technology to identify and support high-risk players, while also providing a safe and enjoyable gaming experience for all of our customers.”
As Kindred Group strives to balance profitability with player safety, the company will need to find innovative ways to address the challenges posed by high-risk players in the rapidly evolving online gambling industry. With a focus on responsible gambling practices and a commitment to customer protection, Kindred Group is well-positioned to navigate the complexities of the market and continue its growth trajectory in the coming quarters.
