After nearly 32 years of entertaining guests with its iconic volcano display, luxurious accommodations, and world-class entertainment, The Mirage has announced that it will be closing its doors for good. The announcement comes as a shock to many, as The Mirage has long been considered one of the most beloved and iconic casinos on the Las Vegas Strip.
In its heyday, The Mirage was known for its opulence and grandeur. It was the brainchild of legendary casino mogul Steve Wynn, who spared no expense in creating a truly spectacular destination for visitors from around the world. The Mirage quickly became a staple of Las Vegas, attracting high rollers, celebrities, and tourists alike.
One of the things that set The Mirage apart from other casinos was its innovative marketing campaigns. The casino produced a series of memorable commercials that showcased its luxurious accommodations, exciting gaming options, and top-notch entertainment. These commercials were an integral part of The Mirage’s success, helping to establish it as a must-visit destination in Las Vegas.
As The Mirage prepares to close its doors, now is the perfect time to look back on some of the commercials that helped make it a Las Vegas icon. From the famous “Volcano” commercial that debuted when the casino first opened in 1989, to the sleek and stylish ads that aired in the 2000s, these commercials captured the essence of The Mirage and its glamorous appeal.
The “Volcano” commercial, which featured a stunning display of fireworks and explosions set against the backdrop of The Mirage’s iconic volcano, quickly became one of the most recognizable ads in Las Vegas history. It was a bold and daring statement that set the tone for what visitors could expect when they walked through the doors of The Mirage.
In the 1990s, The Mirage continued to push the envelope with its advertising campaigns. The casino introduced the world to the concept of a “mega-resort” with commercials that showcased its expansive gaming floor, luxurious accommodations, and top-tier entertainment options. These ads helped solidify The Mirage as a leader in the Las Vegas hospitality industry.
As the new millennium dawned, The Mirage once again reinvented itself with a series of sleek and stylish commercials that highlighted its modern amenities and cutting-edge technology. These ads featured hip, trendy music and fast-paced editing that appealed to a younger generation of visitors looking for a more contemporary Las Vegas experience.
Now, as The Mirage prepares to close its doors for the final time, these commercials serve as a nostalgic reminder of the casino’s glory days. While the lights may be dimming on this Las Vegas institution, the memories of The Mirage will live on through its iconic commercials and the countless guests who were dazzled by its charm and allure.
