In a groundbreaking move within the world of technology and entertainment, Caesars Entertainment has announced its acquisition of the Brisbane-based startup ZeroFlucs. The acquisition comes as part of Caesars Entertainment’s ongoing efforts to expand its digital presence and enhance the overall customer experience.
ZeroFlucs, founded in 2015 by a group of forward-thinking software developers, has quickly established itself as a leader in the field of real-time pricing technology. The company’s innovative platform utilizes advanced algorithms and machine learning to provide customers with up-to-the-minute pricing fluctuations in a variety of industries, including travel, retail, and entertainment.
The acquisition of ZeroFlucs represents a strategic move for Caesars Entertainment, as the company continues to invest heavily in its digital capabilities. By integrating ZeroFlucs’ cutting-edge technology into its own operations, Caesars Entertainment aims to provide customers with a more personalized and seamless experience across all of its platforms.
“We are thrilled to welcome the talented team at ZeroFlucs to the Caesars Entertainment family,” said Mark Frissora, CEO of Caesars Entertainment. “Their expertise in real-time pricing technology will help us further enhance the overall customer experience and drive growth in key areas of our business.”
For the team at ZeroFlucs, the acquisition by Caesars Entertainment represents a major milestone in their journey. “We are excited to join forces with Caesars Entertainment and leverage their extensive resources and expertise to accelerate our growth and reach new heights in the industry,” said Sarah Thompson, co-founder and CEO of ZeroFlucs.
The acquisition of ZeroFlucs is just the latest in a series of strategic moves by Caesars Entertainment to strengthen its position in the digital marketplace. In recent years, the company has made significant investments in technology and innovation, including the launch of its mobile app and the expansion of its online gaming offerings.
As Caesars Entertainment continues to push the boundaries of what is possible in the world of entertainment, the acquisition of ZeroFlucs represents a bold step forward. With their combined expertise and shared vision for the future, the partnership between Caesars Entertainment and ZeroFlucs is sure to revolutionize the way customers interact with the brand and the entertainment industry as a whole.
