A recent survey conducted by GambleAware, a leading UK charity committed to preventing gambling-related harm, has found overwhelming support for firmer advertising rules within the gambling industry. The survey, which polled over 2,000 adults across the UK, revealed that 82% of respondents believe that stricter regulations should be put in place to limit the exposure of gambling ads to vulnerable individuals, especially children and young people.
The findings of the survey come at a time when concerns about the impact of gambling advertising on society are at an all-time high. In recent years, there has been a growing body of evidence linking the proliferation of gambling ads to an increase in problem gambling behavior, particularly among young people. According to a report by the UK Gambling Commission, over 55,000 children aged 11 to 16 are classified as problem gamblers, with many citing exposure to gambling ads as a key factor in their addiction.
In response to these concerns, GambleAware has been calling for tighter restrictions on gambling advertising, including a ban on ads during live sporting events and a limit on the number of ads that can be shown per hour. The survey findings suggest that the public is in agreement with these proposed measures, with 68% of respondents stating that they would support a ban on gambling ads during televised sports events, and 74% agreeing that there should be limits on the number of gambling ads that can be shown on TV.
Furthermore, the survey also revealed that there is widespread support for greater transparency in gambling advertising, with 87% of respondents stating that ads should clearly display information about the risks associated with gambling and where to find help if needed. This suggests that the public is keen to see more responsible advertising practices within the industry, in order to help protect vulnerable individuals from the harms of problem gambling.
Commenting on the survey findings, Marc Etches, CEO of GambleAware, stated: “It is clear from these results that there is strong public support for firmer advertising rules within the gambling industry. As a charity dedicated to preventing gambling-related harm, we are calling on policymakers and regulators to listen to the concerns of the public and take action to protect vulnerable individuals from the risks associated with gambling advertising. We believe that by implementing stricter regulations, we can create a safer and more responsible gambling environment for all.”
In light of these findings, it is hoped that policymakers and regulators will take heed of the public’s calls for firmer advertising rules within the gambling industry, in order to help combat the rising tide of problem gambling in the UK. With support for greater transparency and accountability in advertising practices, it is clear that the public is ready for change – and it is now up to those in power to make it happen.
