Grand Casino Luzern is making waves in the world of land-based casinos with a new cross-selling strategy that is set to bring a revival to the industry. The Swiss-based casino has recently announced plans to implement a cross-selling approach that will not only attract new customers but also increase revenue and footfall.
The concept of cross-selling involves promoting different products and services to existing customers in order to capitalize on their loyalty and increase overall sales. In the case of Grand Casino Luzern, this strategy will involve offering customers the chance to experience a variety of entertainment options under one roof, including casino gaming, dining, and live entertainment.
The casino’s CEO, Wolfgang Bliem, explained that the cross-selling approach is designed to create a more cohesive and immersive experience for customers. “We want to give our customers a reason to stay longer and explore everything that our casino has to offer,” he said. “By promoting our various offerings through cross-selling, we can create a more dynamic and engaging atmosphere that will keep customers coming back for more.”
In addition to enhancing the overall customer experience, the cross-selling strategy is also expected to have a positive impact on the casino’s bottom line. By promoting multiple revenue streams, Grand Casino Luzern aims to increase its overall profitability and position itself as a leader in the competitive world of land-based gaming.
The casino’s marketing director, Petra Borendo, highlighted the importance of innovation in the face of a changing landscape. “As the gaming industry continues to evolve, it is crucial for land-based casinos to adapt and innovate in order to stay relevant,” she said. “Our cross-selling strategy is just one example of how we are responding to these challenges and positioning ourselves for success in the future.”
With its innovative approach to cross-selling, Grand Casino Luzern is poised to set a new standard for land-based casinos around the world. By offering customers a unique and immersive experience that goes beyond traditional gaming, the casino is well-positioned to attract new customers and solidify its place as a top destination for entertainment and hospitality.
