Edmonton, AB, Canada – River Cree Resort and Casino, one of Alberta’s premier gaming destinations, has announced its partnership with Passport Technology Inc., a leading provider of casino software solutions, to enhance its loyalty program and player enrollment process. The casino has selected Passport’s Lush Loyalty platform and Mira Player Enrollment kiosks to provide a seamless and personalized experience for its patrons.
The Lush Loyalty platform is a cutting-edge customer engagement and loyalty program that allows casinos to track player activity, analyze data, and customize rewards to drive customer loyalty and retention. With Lush Loyalty, River Cree Resort and Casino will be able to create personalized offers, promotions, and rewards tailored to each player’s preferences and spending habits. This will help the casino attract new players, increase player engagement, and ultimately drive revenue growth.
In addition to the Lush Loyalty platform, River Cree Resort and Casino has also implemented Passport’s Mira Player Enrollment kiosks to streamline the player registration and enrollment process. The Mira kiosks allow players to easily sign up for the casino’s loyalty program, create their player accounts, and receive their player’s club cards in just a few simple steps. This convenient self-service option saves time for both players and casino staff, while ensuring a smooth and efficient enrollment process for everyone.
“We are thrilled to partner with Passport Technology to enhance our loyalty program and player enrollment process,” said Brian Eso, General Manager of River Cree Resort and Casino. “With the implementation of Lush Loyalty and Mira kiosks, we are confident that we will be able to provide a more personalized and engaging experience for our patrons, ultimately driving customer satisfaction and loyalty.”
Passport Technology Inc. CEO, Kurt Sullivan, commented on the partnership saying, “We are excited to work with River Cree Resort and Casino to help them elevate their customer experience and drive player engagement. Our innovative solutions are designed to help casinos boost revenue, improve operational efficiency, and deliver a superior gaming experience for their patrons. We look forward to supporting River Cree Resort and Casino in achieving their goals and maintaining their position as one of Alberta’s top gaming destinations.”
The implementation of Passport’s Lush Loyalty platform and Mira Player Enrollment kiosks at River Cree Resort and Casino is expected to be completed by the end of the year. Patrons can look forward to experiencing a more personalized and convenient loyalty program that will enhance their overall gaming experience at this premier Alberta casino.
