In recent months, online gambling operators have been using a clever and deceptive trick on Facebook to target Australian users and lure them into their gambling platforms. This tactic has raised concerns among experts and regulators about the potential harm it could cause to vulnerable individuals.
The trick involves creating Facebook ads that appear to be innocent and harmless at first glance, but actually contain hidden links or buttons that redirect users to gambling websites. These ads often promote “free games” or “special offers” that entice users to click on them without realizing they are entering a gambling platform.
One such ad that has been circulating on Facebook recently offers users the chance to play a “free slots game” with the promise of winning big prizes. The ad includes colorful graphics and catchy slogans that appeal to users’ desire for entertainment and excitement. However, once users click on the ad, they are redirected to a gambling website where they are encouraged to sign up and deposit money to continue playing.
This tactic is particularly concerning because it preys on vulnerable individuals who may have a gambling addiction or are susceptible to impulsive behavior. By disguising their ads as harmless games, online gambling operators are able to bypass Facebook’s strict advertising policies and target users who may not have sought out gambling websites on their own.
Experts warn that this trick could have devastating consequences for Australians, especially during a time when many people are spending more time online due to the COVID-19 pandemic. The accessibility and ease of access to online gambling platforms make it easy for individuals to develop problematic gambling habits without even realizing it.
Regulators are calling on Facebook to take action to prevent these deceptive ads from appearing on their platform and to protect Australian users from falling victim to online gambling operators. They are also urging the government to implement stricter regulations and enforcement measures to crackdown on these predatory tactics.
In the meantime, it is important for users to be cautious when clicking on ads or promotional offers on Facebook and to be aware of the potential risks associated with online gambling. By staying informed and vigilant, Australians can protect themselves from falling into the trap set by these deceptive online gambling operators.
