In recent years, social media influencers have become a prominent and influential source of advertising for various brands and products. However, a concerning trend has emerged within the Māori community, as some influencers have begun to promote online gambling to their followers.
This issue came to light when several prominent Māori social media personalities were found to be promoting online casinos and sports betting websites on their platforms. These influencers, who have large followings within the Māori community, have been sharing posts and stories that encourage their fans to visit these gambling sites and participate in their games and activities.
The promotion of online gambling by Māori influencers has sparked outrage and concern among many in the community, who see this as a harmful and irresponsible use of their platform. Gambling addiction is a serious issue in New Zealand, with Māori being disproportionately affected by problem gambling. The promotion of online gambling by influencers only serves to exacerbate this problem and potentially harm vulnerable individuals within the community.
Many are calling for stricter regulations and guidelines to be put in place to prevent influencers from promoting harmful products and activities on social media. Some have even called for these influencers to be held accountable for their actions and face consequences for promoting online gambling to their followers.
In response to the backlash, some of the influencers have since removed their posts and apologized for their actions. However, the damage has already been done, and the impact of their promotion of online gambling on the Māori community has yet to be fully realized.
This issue has also raised questions about the role and responsibility of social media influencers in promoting products and services to their followers. Many are calling for greater transparency and accountability from influencers, as well as more stringent regulations to prevent the promotion of harmful activities such as online gambling.
Overall, the promotion of online gambling by Māori social media influencers has sparked a national conversation about the ethics and responsibilities of influencers in using their platform to promote products and services. It serves as a reminder of the potential harm that can be caused by irresponsible advertising and the importance of holding influencers accountable for their actions.
