In a bid to retain high rollers and boost revenue, Bally’s Corporation has proposed offering up to $100,000 in gambling credit to its VIP customers in Rhode Island.
The proposal, which was presented to the Rhode Island Lottery Commission earlier this week, aims to keep high rollers coming back to Bally’s Twin River Casino in Lincoln and Tiverton, and to encourage them to spend more at the casino.
Under the plan, high rollers who meet certain criteria, such as a history of significant gambling activity at Bally’s properties, would be eligible to receive a line of credit of up to $100,000. This credit could be used to place bets on table games, slot machines, or other forms of gambling offered at the casino.
According to Bally’s, offering this line of credit could help retain high rollers who might otherwise take their business to other casinos in neighboring states, such as Connecticut or Massachusetts. By providing access to a significant amount of gambling credit, Bally’s hopes to entice these players to stay in Rhode Island and continue to spend money at its properties.
The proposal has raised some concerns among regulators and industry experts. Some worry that offering such a high amount of credit could increase the risk of problem gambling among high rollers, who may be more likely to chase their losses and accumulate even more debt.
In response to these concerns, Bally’s has emphasized that it has robust responsible gambling measures in place to protect its customers. The casino will conduct thorough background checks on high rollers before extending credit, and will closely monitor their gambling behavior to identify any signs of potential problem gambling.
In addition, Bally’s has pledged to provide resources and support for customers who may be struggling with gambling addiction, including access to counseling services and self-exclusion programs.
Despite these assurances, the proposal will still require approval from the Rhode Island Lottery Commission before it can be implemented. The commission is expected to review the plan in the coming weeks and decide whether to give the green light to Bally’s proposal.
If approved, the introduction of up to $100,000 in gambling credit for high rollers could have a significant impact on Bally’s revenue and market share in Rhode Island. By incentivizing VIP customers to stay and play at its properties, Bally’s hopes to secure its position as a leading destination for high-end gambling in the state.
