In a strategic move to boost revenue and expand its reach in the rapidly growing online gambling industry, Gambling.com Group has announced new media partnerships with leading publishing companies Gannett and McClatchy.
The partnerships will see Gambling.com Group provide its expertise in online gambling content and marketing to enhance the gambling sections of Gannett and McClatchy websites. This will include the creation of engaging and informative articles, reviews, and guides related to online gambling, as well as the integration of affiliate links to drive traffic to online betting operators.
The collaboration with Gannett, a media powerhouse that owns USA Today and over 100 local news outlets, is particularly significant for Gambling.com Group. This partnership will allow the company to tap into Gannett’s vast audience of over 150 million monthly readers across its digital platforms, giving them exposure to a broad and diverse demographic.
Similarly, the partnership with McClatchy, which owns well-known brands such as the Miami Herald and Sacramento Bee, will provide Gambling.com Group with a strong foothold in key markets such as Florida and California. This will further bolster the company’s position as a leading player in the online gambling space.
According to Charles Gillespie, CEO of Gambling.com Group, these partnerships represent a significant opportunity for the company to drive revenue growth and increase its market share. “We are thrilled to be working with two of the most respected names in the media industry. By leveraging our expertise in online gambling content and marketing, we can provide valuable resources to Gannett and McClatchy while also expanding our reach to new audiences,” Gillespie said.
The partnerships come at a time when online gambling is experiencing unprecedented growth, fueled by the legalization of sports betting in several states and the increasing popularity of online casinos and poker. With more states poised to legalize gambling in the coming years, the industry is expected to continue its rapid expansion, presenting a lucrative opportunity for companies like Gambling.com Group.
As part of the partnerships, Gambling.com Group will receive a share of the revenue generated from the affiliate links placed on Gannett and McClatchy websites. This revenue-sharing model is common in the online gambling industry and allows companies to monetize their content while providing valuable information to consumers.
Overall, the media partnerships with Gannett and McClatchy represent a significant milestone for Gambling.com Group as it seeks to capitalize on the booming online gambling market. By teaming up with two of the largest media companies in the country, the company is well-positioned to drive revenue growth, expand its audience, and solidify its position as a leading player in the online gambling sector.
