In a shocking turn of events, Mirage Las Vegas, one of the most iconic and beloved hotels on the famed Las Vegas strip, has announced its imminent closure to make way for the highly anticipated Hard Rock Cafe. The news has sent shockwaves through the entertainment and hospitality industries, as Mirage has been a staple in the Las Vegas landscape for over three decades.
Built in 1989 by developer Steve Wynn, Mirage quickly became known for its extravagant design, including a volcano that erupted nightly, an indoor rainforest, and a massive aquarium. The hotel was also home to world-class entertainment, including the iconic Cirque du Soleil show, “Love,” featuring music by The Beatles.
However, in recent years, Mirage has faced stiff competition from newer, more modern resorts on the strip. The decision to rebrand the property as a Hard Rock Cafe comes as no surprise to industry experts, who see the move as a way to attract a younger, more hip clientele to the hotel.
The transition to a Hard Rock Cafe will bring with it a complete overhaul of the property, including updated rooms, new restaurants and bars, and a state-of-the-art music venue. The Hard Rock brand is known worldwide for its rock ‘n’ roll aesthetic and memorabilia, so guests can expect to see guitars, costumes, and other iconic artifacts adorning the walls of the new hotel.
While many loyal Mirage fans are saddened by the news of its closure, others are excited for the new chapter that the Hard Rock Cafe will bring to the Las Vegas strip. The official closing date for Mirage has not yet been announced, but rumors suggest that the hotel will shut its doors for the last time in early 2023.
In a statement released by Mirage’s parent company, MGM Resorts International, CEO Bill Hornbuckle expressed his excitement for the future of the property. “We are thrilled to bring the iconic Hard Rock brand to Las Vegas and create a one-of-a-kind entertainment destination for visitors from around the world,” said Hornbuckle.
As the city of Las Vegas continues to evolve and reinvent itself, the closure of Mirage and the arrival of Hard Rock Cafe mark the beginning of a new era for the famous strip. With its rich history and commitment to providing guests with the ultimate rock ‘n’ roll experience, the upcoming Hard Rock Cafe is sure to become a must-visit destination for music lovers and travelers alike.
